by Doug Winegardner | Apr 2, 2019
innovative way to build brand awareness Medical College of Wisconsin (MCW) had low brand awareness and was looking for a high-impact, cost effective way to supplement its traditional brand awareness campaign with social media. INFLUENCER BRANDING What If Versant...
by Doug Winegardner | Apr 2, 2019
differentiate in a crowded market As one of Wisconsin’s leading personal injury law firms, Cannon & Dunphy needed to differentiate itself in a crowded, competitive marketplace. Versant leads the law firm’s marketing strategy, creative execution and media planning....
by Doug Winegardner | Apr 1, 2019
transforming comfortable to cutting-edge Vonage was seeking a cultural make-over: From comfortable to cutting-edge market disruptor. The company’s goal was to showcase its new vision, markets and technology to attract and retain top talent. EMPLOYER BRANDING What If...