Shared
We’re not secret-keepers. If you’re into self-guided learning, check out the links below.

Ruch Riffs Podcast
Join Will Ruch, employer branding expert, and other human resources and marketing pros as they share their stories, ideas and advice on building your workplace brand. Gain actionable tips from industry leaders on finding and retaining talent, your most valuable resource.
LinkedIn Content From Will Ruch
Our Book
HR and Marketing Power Partners
By Patricia Nazemetz and Will Ruch
HR and Marketing have transformed themselves into disciplines with a strategic voice. Now it’s time they team up for even greater business performance. HR and Marketing: Power Partners will energize a new relationship based on a shared interest in loyalty and engagement. Power Partners is the brainchild of real-life collaborators Patricia Nazemetz, former CHRO, Xerox Corporation and Will Ruch, CEO of Versant, a full-service branding and marketing firm. Nazemetz and Ruch joined forces on internal branding that inspired employee loyalty, commitment and 110% effort. Through in-depth interviews with the nation’s top executives, Nazemetz and Ruch share the secrets to HR-Marketing collaboration and the business value it can bring to every organization.

© COPYRIGHT VERSANT 2022-2025. ALL RIGHTS RESERVED.
© COPYRIGHT VERSANT 2019. ALL RIGHTS RESERVED.