transforming comfortable to cutting-edge
Vonage was seeking a cultural make-over: From comfortable to cutting-edge market disruptor. The company’s goal was to showcase its new vision, markets and technology to attract and retain top talent.
EMPLOYER BRANDING
What If
A new CEO wanted to re-ignite its “disruptor” heritage and transform Vonage into a cloud communications leader. To make this happen, it was necessary to communicate the new vision to current and prospective employees.
…Becomes Wow
By combining the authentic, shared experiences of employees with the aspirational vision of leadership, Versant created a dynamic employer brand and company personality that captures the leading edge thinking and behaviors and are propelling Vonage’s growth. A communication strategy took the message to market.
Testimonial
“”I have been working with Will and Versant for over 20 years. They took the time to understand our unique employee-employer value exchange and helped us create an effective employer brand. Their approach is progressive and collaborative for all key stakeholders involved. Versant is a true partner.”
Sue Quackenbush
Chief Human Resources Officer, Vonage
© COPYRIGHT VERSANT 2022. ALL RIGHTS RESERVED.
© COPYRIGHT VERSANT 2019. ALL RIGHTS RESERVED.