transforming comfortable to cutting-edge

Vonage was seeking a cultural make-over: From comfortable to cutting-edge market disruptor. The company’s goal was to showcase its new vision, markets and technology to attract and retain top talent. 

EMPLOYER BRANDING

What If

A new CEO wanted to re-ignite its “disruptor” heritage and transform Vonage into a cloud communications leader. To make this happen, it was necessary to communicate the new vision to current and prospective employees.

…Becomes Wow

By combining the authentic, shared experiences of employees with the aspirational vision of leadership, Versant created a dynamic employer brand and company personality that captures the leading edge thinking and behaviors and are propelling Vonage’s growth. A communication strategy took the message to market. 

Testimonial

“We have been working with Versant for over 20 years. They took the time to understand our unique employee-employer value exchange and helped us create an effective employer brand and company personality. Versant is a true partner.”

Sue Quackenbush

Chief Human Resources Officer

© COPYRIGHT VERSANT 2019. ALL RIGHTS RESERVED.

© COPYRIGHT VERSANT 2019. ALL RIGHTS RESERVED.