Consumer
We seek a deep understanding of the unique needs and behaviors of your customers before moving to solutions. Once that is achieved our Creative team dives in, full speed ahead. (BTW, they love knowing the customer data because, to them, success is about driving client sales, not agency profits.)
Our clients’ victories are not just legal wins, they are transformative moments for people and families. Versant understands what we are about and how we approach our work with people. They have been masterful at expressing this.
Differentiate in a Crowded Market
As one of Wisconsin’s leading personal injury law firms, Cannon & Dunphy needed to differentiate itself in a crowded, competitive marketplace. Versant leads the law firm’s marketing strategy, creative execution and media planning.
One of our standout initiatives is the “No T-Shirts” campaign. This campaign goes beyond typical promotional efforts to convey a deeper message about the firm’s genuine commitment to their clients, compared to their competitors’ relentless self-promotion.
By focusing on authentic engagement and real portrayals of Cannon and Dunphy’s client experiences, our approach is based on crafting messages that are not only heard but felt. This approach helps potential clients see the firm’s unique value and builds a lasting emotional connection with the community. It’s a true expression of the client experience at Cannon and Dunphy and it works.
Journey Behind the Scenes
As one of the best convenience stores in the country, Kwik Trip has a compelling back story. To increase brand awareness, Versant created behind-the-scenes video stories that feature the faces and voices of some of the company’s most engaging employees and leaders.
To build brand awareness around how Kwik Trip employees (who own 40% of the company) ensure a first-rate guest experience, Versant produced original, behind-the-scenes videos, using the real faces and voices of Kwik Trip workers, founders and guests.
Versant’s unique approach to create and distribute high-quality – yet authentic – video content produced exceptional Facebook reach and video views. It also generated positive brand buzz and excitement as viewers were engaged when discovering what makes Kwik Trip a winning company.
Our work with Versant resulted in over 2.9 million impressions and a 65% view through rate and was so cost effective.
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© COPYRIGHT VERSANT 2019. ALL RIGHTS RESERVED.