where what if becomes wow
Versant is an integrated branding firm that captures authentic experiences and connects with our clients’ target markets through storytelling. We are experts in finding and telling the organic, engaging story that draws the audience in to learn more.
We refer to this approach as “Branding from the Inside Out.” It is the intersection of the consumer and employer brand, creating a branding solution that is creative, innovative and impactful. Its authenticity connects at a deep level, whether the audience is a business or consumer. With clients ranging from small businesses to global companies, Versant is known for turning “What if? Into wow!”
Attract, engage and retain top talent when you apply brand management thinking to your employment practices.
Build brand awareness when you tell your story through the faces and voices of the people who exemplify your brand – from community leaders to employees.
Shape how your brand is perceived by customers and prospects when you identify and communicate those attributes that connect with their hearts and minds.
What’s behind the Versant brand?
Whether it’s a long-term contract or specific project, Versant provides solutions that are creative, innovative, interactive and impactful. That’s because our work is people-centric, authentic and engaging. Supporting our clients is a team skilled in strategic and creative execution and multi-channel distribution.
To build brand awareness around how Kwik Trip employees (who own 40% of the company) ensure a first-rate guest experience, Versant produced original, behind-the-scenes videos, using the real faces and voices of Kwik Trip workers, founders and guests.
Children’s Hospital of Wisconsin, a well-recognized and highly influential brand, wanted to raise awareness for one of their most important yet relatively unknown programs, the Child Advocacy Network, and how advocacy can affect the quality of healthcare.