differentiate in a crowded market
As one of Wisconsin’s leading personal injury law firms, Cannon & Dunphy needed to differentiate itself in a crowded, competitive marketplace. Versant leads the law firm’s marketing strategy, creative execution and media planning.
CONSUMER BRANDING
What If
At Cannon and Dunphy, the focus is always on clients who have been wrongly injured through no fault of their own–not on the firm itself. Versant has played a critical role in bringing their story to life through compelling client testimonials and highlighting the firm’s extensive experience in advocating for the wrongly injured. They understand that each personal injury case is a life-altering event for the individuals involved and approach each case with the empathy and dedication they deserve.
…Becomes Wow
Our impact in this area is unparalleled. We don’t just build brands; we tell authentic stories that resonate deeply with audiences. For Cannon and Dunphy, we have crafted a narrative that underscores their relentless pursuit of justice for their clients – turning “what if” to “WOW!”
One of our standout initiatives is the “No T-Shirts” campaign. This campaign goes beyond typical promotional efforts to convey a deeper message about the firm’s genuine commitment to their clients, compared to their competitors’ relentless self-promotion.
By focusing on authentic engagement and real portrayals of Cannon and Dunphy’s client experiences, our approach is based on crafting messages that are not only heard but felt. This approach helps potential clients see the firm’s unique value and builds a lasting emotional connection with the community. It’s a true expression of the client experience at Cannon and Dunphy and it works.
Testimonial
“Our clients’ victories are not just legal wins, they are transformative moments for people and families. Versant understands what we are about and how we approach our work with people. They have been masterful at expressing this in the campaigns they have done for us.”
Pat Dunphy
Co-Founder, Cannon & Dunphy
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© COPYRIGHT VERSANT 2019. ALL RIGHTS RESERVED.