Branding
turning what if? into wow.
PORTFOLIO
Vonage
Employer BrandingVonage
Vonage was seeking a cultural make-over: From comfortable to cutting-edge market disruptor. The company’s goal was to showcase its new vision, markets and technology to attract and retain top talent.
Cannon & Dunphy
Consumer BrandingCannon & Dunphy
As one of Wisconsin’s leading personal injury law firms, Cannon & Dunphy needed to differentiate itself in a crowded, competitive marketplace. Versant leads the law firm’s marketing strategy, creative execution and media planning.
Children's Hospital of Wisconsin
Consumer BrandingChildren's Hospital of Wisconsin
Children’s Hospital of Wisconsin was looking for an innovative way to increase brand awareness for its Children’s Advocacy Network, a program with big impact but little visibility.
HYDRITE CHEMICAL CO.
Employer BrandingHYDRITE CHEMICAL CO.
Hydrite employees are enthusiastic and passionate about the company. Because the positive workplace culture was unknown to outsiders, Hydrite was looking for a way to showcase this company asset to recruit right-fit employees.
The Guest House of Milwaukee
Consumer BrandingThe Guest House of Milwaukee
The Guest House of Milwaukee found it increasingly difficult to tell its story in a competitive nonprofit arena. It needed a novel, cost effective alternative to traditional marketing channels.
Plunkett Raysich Architects
Employer BrandingPlunkett Raysich Architects
Faced with challenges that accompany rapid growth, Plunkett Raysich Architects (PRA) needed additional qualified staff to support its operations. The organization partnered with Versant to raise its profile in the Greater Milwaukee area to attract top talent.
Kwik Trip
Consumer BrandingKwik Trip
As one of the best convenience stores in the country, Kwik Trip has a compelling back story. To increase brand awareness, Versant created behind-the-scenes video stories that feature the faces and voices of some of the company’s most engaging employees and leaders.
Medical College of Wisconsin
Consumer BrandingMedical College of Wisconsin
Medical College of Wisconsin (MCW) had low brand awareness and was looking for a high-impact, cost effective way to supplement its traditional brand awareness campaign with social media.
”Versant rocks! Their qualitative research, strategy, creativity and service are superb. They consistently provide value and results. Will and his team bring broad experience, energy and a practical approach to gaining consensus across our diverse employee population.” –Lisa Buckingham, EVP – Chief People, Place & Brand Officer, Lincoln Financial Group
“Versant partnered with us at Xerox to create clear, relevant internal communication in a chaotic environment for our 80,000+ employees. Their storytelling ability connected with employees and drove desired behaviors. I enjoyed working with Will so much that upon my retirement I wrote a book with Will. If you want to know how they helped build the all important organizational brand – just talk to me – or read our book. ” –Patricia Nazematz, Former CHRO, Xerox
“Will Ruch and his Versant team captured the essence of Signet’s employer brand, ‘Shine with Signet.’ Versant does a wonderful job assisting companies to identify their core values, purpose and vision and also establish authentic and transparent team-member communications. These elements are foundational steps needed to create an engaged workforce and winning culture. They are strategic, affordable, agile and their work aligned with our marketing.” –Steve Becker, Former CHRO, Signet Jewelers
”I have been working with Will and Versant for over 20 years. They took the time to understand our unique employee-employer value exchange and helped us create an effective employer brand and company personality. Their approach is progressive and collaborative for all key stakeholders involved. Versant is a true partner.” –Susan Quackenbush, CHRO, Vonage
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© COPYRIGHT VERSANT 2019. ALL RIGHTS RESERVED.