Branding
turning what if? into wow.
PORTFOLIO
Consumer Branding
Consumer Branding
EMPLOYER BRANDING
EMPLOYER BRANDING
SHARED LEARNING
SHARED LEARNING
SOCIAL MEDIA
SOCIAL MEDIA
COMMUNITY SERVICE
COMMUNITY SERVICE
”Versant rocks! Their qualitative research, strategy, creativity and service are superb. They consistently provide value and results. Will and his team bring broad experience, energy and a practical approach to gaining consensus across our diverse employee population.” –Lisa Buckingham, EVP – Chief People, Place & Brand Officer, Lincoln Financial Group
“Versant partnered with us at Xerox to create clear, relevant internal communication in a chaotic environment for our 80,000+ employees. Their storytelling ability connected with employees and drove desired behaviors. I enjoyed working with Will so much that upon my retirement I wrote a book with Will. If you want to know how they helped build the all important organizational brand – just talk to me – or read our book. ” –Patricia Nazematz, Former CHRO, Xerox
“Will Ruch and his Versant team captured the essence of Signet’s employer brand, ‘Shine with Signet.’ Versant does a wonderful job assisting companies to identify their core values, purpose and vision and also establish authentic and transparent team-member communications. These elements are foundational steps needed to create an engaged workforce and winning culture. They are strategic, affordable, agile and their work aligned with our marketing.” –Steve Becker, Former CHRO, Signet Jewelers
”I have been working with Will and Versant for over 20 years. They took the time to understand our unique employee-employer value exchange and helped us create an effective employer brand and company personality. Their approach is progressive and collaborative for all key stakeholders involved. Versant is a true partner.” –Susan Quackenbush, CHRO, Vonage
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and we want to get to know you and what makes your brand tick.
© COPYRIGHT VERSANT 2022-2025. ALL RIGHTS RESERVED.
© COPYRIGHT VERSANT 2019. ALL RIGHTS RESERVED.