Integrated  Branding

As one of Wisconsin’s leading personal injury law firms, Cannon & Dunphy needed to differentiate itself in a crowded, competitive marketplace. Versant leads the law firm’s marketing strategy, creative execution and media planning.

Hydrite employees are enthusiastic and passionate about the company. Because the positive workplace culture was unknown to outsiders, Hydrite was looking for a way to showcase this  company asset to recruit right-fit employees.

The Guest House of Milwaukee found it increasingly difficult to tell its story in a competitive nonprofit arena. It needed a novel, cost effective alternative to traditional marketing channels.

Faced with challenges that accompany rapid growth, Plunkett Raysich Architects (PRA) needed additional qualified staff to support its operations. The organization partnered with Versant to raise its profile in the Greater Milwaukee area to attract top talent.

As one of the best convenience stores in the country, Kwik Trip has a compelling back story. To increase brand awareness, Versant created behind-the-scenes video stories that feature the faces and voices of some of the company’s most engaging employees and leaders. 

Medical College of Wisconsin (MCW) had low brand awareness and was looking for a high-impact, cost effective way to supplement its traditional brand awareness campaign with social media.