Branding
turning what if? into wow.
PORTFOLIO
Cannon & Dunphy
Consumer BrandingCannon & Dunphy
As one of Wisconsin’s leading personal injury law firms, Cannon & Dunphy needed to differentiate itself in a crowded, competitive marketplace. Versant leads the law firm’s marketing strategy, creative execution and media planning.
HYDRITE CHEMICAL CO.
Employer BrandingHYDRITE CHEMICAL CO.
Hydrite employees are enthusiastic and passionate about the company. Because the positive workplace culture was unknown to outsiders, Hydrite was looking for a way to showcase this company asset to recruit right-fit employees.
The Guest House of Milwaukee
Consumer BrandingThe Guest House of Milwaukee
The Guest House of Milwaukee found it increasingly difficult to tell its story in a competitive nonprofit arena. It needed a novel, cost effective alternative to traditional marketing channels.
Kwik Trip
Consumer BrandingKwik Trip
As one of the best convenience stores in the country, Kwik Trip has a compelling back story. To increase brand awareness, Versant created behind-the-scenes video stories that feature the faces and voices of some of the company’s most engaging employees and leaders.
”Versant rocks! Their qualitative research, strategy, creativity and service are superb. They consistently provide value and results. Will and his team bring broad experience, energy and a practical approach to gaining consensus across our diverse employee population.” –Lisa Buckingham, EVP – Chief People, Place & Brand Officer, Lincoln Financial Group
“Versant partnered with us at Xerox to create clear, relevant internal communication in a chaotic environment for our 80,000+ employees. Their storytelling ability connected with employees and drove desired behaviors. I enjoyed working with Will so much that upon my retirement I wrote a book with Will. If you want to know how they helped build the all important organizational brand – just talk to me – or read our book. ” –Patricia Nazematz, Former CHRO, Xerox
“Will Ruch and his Versant team captured the essence of Signet’s employer brand, ‘Shine with Signet.’ Versant does a wonderful job assisting companies to identify their core values, purpose and vision and also establish authentic and transparent team-member communications. These elements are foundational steps needed to create an engaged workforce and winning culture. They are strategic, affordable, agile and their work aligned with our marketing.” –Steve Becker, Former CHRO, Signet Jewelers
”I have been working with Will and Versant for over 20 years. They took the time to understand our unique employee-employer value exchange and helped us create an effective employer brand and company personality. Their approach is progressive and collaborative for all key stakeholders involved. Versant is a true partner.” –Susan Quackenbush, CHRO, Vonage
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© COPYRIGHT VERSANT 2019. ALL RIGHTS RESERVED.