News & Blog
2021: Renewal and Connectedness
With 2021 quickly approaching, like many of you, I am filled with hope. The past year taught us many things, and one that I have decided to pursue in the year ahead is the importance of connectedness. In collaboration with Patricia Nazemetz, Talent Management Consultant and former CHRO of Xerox, we will produce a series of stories about leaders who are re-energizing their organizations, using connectedness to achieve their goals, and bringing purpose to the work.
Five Tips: How to Create a Winning Podcast
The response has been swift and enthusiastic. As an experienced brand marketer, I have been on the forefront of many marketing trends. Earlier this year, however, I began experimenting with podcasts. Because I understand the demands on our professional time, I was determined to make the podcasts short (less than seven minutes) and still provide valuable, actionable content.
Five Tips To Make Your Career Website Stand Out
Your career website is your company’s window into its culture and work environment. Are you using this powerful recruitment tool to make a striking first impression? In today’s hyper competitive talent market, it’s critical to have a career website that is fresh, dynamic, engaging and tells prospective employees why this is a great place to work.
Top Company Leaders: A Great Workplace Culture Is Essential For Growth
In the last six months, the Versant employer branding team has shared its recruitment and retention expertise with more than 250 corporate leaders. During our learning events, we had valuable interaction.
Four Steps to Building an Employer Brand
A good salary and benefit package aren’t enough anymore. Current and prospective employees want to contribute to the big picture and belong to an organization with values that match their own. They want to understand the culture and how they fit into it. Tall order?...
OWN It: What You Need to Know About Workplace Culture
Who owns your workplace culture? Frequently, this is the elephant in the room. Leaders aren’t leading. Investors and board members don't get the real picture. Hiring managers don't respect their teams. Employees tell Glassdoor and Indeed about what it’s really like to...