GREAT THINGS HAPPEN WHEN YOU HAVE THE TALENT YOU WANT.
Learn the winning practices that attract and keep talent by registering for a 5 session interactive boot-camp, hosted by the Milwaukee Business Journal.
Biweekly 1-hour sessions begin April 5, 2017.
Led by Will Ruch, CEO of Versant, co-author of Power Partners, and workplace brand expert.
Cost: $500/person for the 5 session series. Includes lunch and a copy of the book, Power Partners.
While many of us were voting on November 8th, the US Labor Department released its monthly workforce statistics. Of note, the number of workers quitting jobs hit a 15-year high, and there were only 1.4 unemployed workers per job opening (a 2 to 1 ratio is "healthy").
Over the past few months, I've spoken at six conferences on workplace branding and how to effectively compete for talent in an increasingly tight labor market - both retaining good employees and attracting good talent. In each case we surveyed the audiences (private equity leaders, C-level business leaders, professional service associations and staffing services businesses) to get their anonymous feedback on how their organization is positioned with talent.
Key findings include:
As you prepare for 2017, think about how competitive your organization is with talent, and how employees and candidates see the value proposition of working for your organization.
It's an ongoing journey, but in the end make sure the talent you need votes to come - and to stay.
Versant had a great time at yesterday's ACG WI Growth, Leadership and Human Capital Conference. Will Ruch, this year's co-chair, introduced Sue Quackenbush, CHRO of Vonage (and Versant client). Other presenters included keynote Marshall Goldsmith, Executive Coach and renowned expert on business leadership, and Andrew Fastow, former CFO of Enron.
This year was another great event and we can't wait for 2017!
Versant and Inside Media Partners launched an exciting social media campaign for JCPenney. This is the first of three campaigns for JCPenny's Belle + Sky line. Be sure to check out the behind-the-scenes videos with one of our fashion bloggers.
We all value information that comes from a trusted source. So who’s trusted when it comes to sharing information about your organization’s products or workplace? It turns out that your employees are more valued by their followers than your CEO when it comes to news about your organization.
Hootsuite shares some amazing stats:
When your employees are happy, they want to let others know. With the viral component of social media, they have the potential to let A LOT of people know positive things about your organization. The key metrics are reach, impressions and engagement. Employees can help shape your brand presence and raise its brand and talent profile. It’s all in the ask – connect with your “right fit” talent and encourage them to share posts on what they’re loving about work.
Bottom line: social media is and will continue to be a successful tool for marketing. When your “right fit” employees engage with others about your organization they have the power to shape positive and respected conversation around your brand.
Exciting things coming soon! Check out these behind-the-scenes pictures from JCPenney's design studio in NYC, where Versant & Inside Media Partners are shooting videos with popular fashion blogger Brie Bemis of Sophistifunk. Stay tuned next month for more!
The talent market continues to be a tight, competitive "candidate's market," challenging many organizations and demanding the attention of the entire C-suite. It's also capturing the attention of CPAs because of the impact talent shortages have on the bottom line - including in their industry. My recent keynote address to the Wisconsin Institute of Certified Public Accountants (WICPA) outlined the challenges, and presented a strategy and 6 key steps to help you position your organization successfully.
Some striking statistics from our e-survey of the audience:
The WICPA features the learning from my keynote in their latest The Bottom Line issue.
We all want to be team players, and know that taking on new challenges is a great way to be recognized.
But many of us say "Yes" when we should say "No." Susan Quackenbush, long-time Versant client and Chief Human Resources Officer at Vonage, explains in her Fortunearticle that saying "No" can actually mean saying "Yes" to staying focused on your priorities and maintaining good relationships with colleagues.
She boils it down to a straightforward, three-step approach to honestly assessing your current workload and, if needed, declining the request for help. It's all about maintaining balance, setting boundaries and keeping an open dialogue.
We think you’ll find her insights interesting and helpful. Click here to read the article.
We had a great time at the UWM Lubar School of Business 50th anniversary gala last Friday being able to view the videos Versant created for the anniversary! Check out the videos here.
Recently shared Top Workplace* survey data of some 70,000 employees identified the following as the top three factors that keep these employees engaged and retained:
Below is the piece we've created to launch a new program, Destination Workplace, in partnership with the Journal Sentinel / Gannett.
Destination Workplace will help organizations become destinations for talent. Exciting and timely.
We had a great time Saturday night at Milwaukee Repertory Theater's world premiere of American Song, followed by the guest response given by our friend, client, and community leader Pat Dunphy of Cannon & Dunphy, S.C.
The recent B-to-B Marketer cover exclaims "Fire Up Your Internal Brand Ambassadors!" The article makes the case for how employees can drive revenue and profit as part of a strategic and well-executed brand ambassador strategy. In sum, "In the end, you want employees to live and breathe the brand."
We know how effective the article's key points and take-aways can be, including Northwestern University's research on best practices for integrating employees into strategic marketing activities.
As you review the summary below, I encourage you to consider: How many of these points and practices are in force at your organization? What impact could they have on your organization's growth and profit? Who are your brand ambassadors?
Fire up your brand ambassadors!
LinkedIn recently released its 5th Global Recruiting Trends report, and the theme is a renewed emphasis on relationships as a critical factor in talent acquisition – and retention.
Relationships build engagement; both happen around a well-defined and distinctive employer brand that captures WHY talent comes to your organization, and WHY they stay.
In line with this, 62% of the LinkedIn survey respondents identify the employer brand as a top priority for their organization, and 59% say they plan to invest more in their employer brand in 2016. They’re also partnering with marketing to assure employer brand excellence.
Versant knows that a successful employer brand will:
Take some time to evaluate how well your organization captures and positions itself to the talent market and to your employees.
Now this is a throwback! Versant is honored that our 2002 UPAF Ride for the Arts logo was selected to be the 35th Anniversary Ride for the Arts logo! Check out the article here.
It’s always entertaining to watch marketing and advertising at this time of year as organizations jockey for shoppers’ attention. We all notice examples that are truly effective and distinctive.
With that in mind, take a look at the story your organization is telling to current and future customers or talent. Compare it with your competitors’ stories. Does your story stand out in the marketplace? Is it authentic? distinctive? compelling? Does it capture a positive experience? Does it present a clear reason why your target audience should take the next step? Does it create a strong connection?
Take some time to assess how distinctive your organization's story is, and how well it connects with your target audience. Distinction is achieved when organizations:
As 2015 comes to a close, we want to express our appreciation for the partnerships we've had with many of you. We've had the fortune as your agency to help communicate your distinction to customers and prospects, employees and candidates. We thank you and look forward to a great year ahead in 2016.
Versant had a great time at t yesterday's ACG 2015 Growth, Leadership and Human Capital Conference. Here is a picture of co-chair Will Ruch introducing TED presenters Aleta Norris, Paul Stillmank and Dr. Mark Mone. Thank you to everyone who came to this wonderful event. We hope to see you next year!
The B-word: branding... It defines and positions your organization to your market. And now it's a must-have for establishing your organization as a destination for talent. Just like your customer brand, your employer brand requires careful development, leadership presence to promote and champion the brand, and ongoing, active brand management to assure authenticity and advantage - especially with the transparency of social media.
Take a fresh look at your employer brand to see what message it sends to your employees and to future talent, and how it creates distinction with customers.
So… how strong is the "B-word" in your organization?