Ruch Riffs: An Employer Brand Podcast

Join Will Ruch, employer branding expert, and other human resources and marketing pros as they share their stories, ideas and advice on building your workplace brand. Gain actionable tips from industry leaders on finding and retaining talent, your most valuable resource.


In this episode, Susan Quackenbush, Chief Human Resources officer at Vonage, a global business communications software company, talks about the role of the company’s employer brand. Recruiting and retaining the right talent in all business areas was critical as Vonage transformed from a legacy to a technology focused company. It was a strong employer brand that led to this successful transformation.