Ruch Riffs: An Employer Brand Podcast

Join Will Ruch, employer branding expert, and other human resources and marketing pros as they share their stories, ideas and advice on building your workplace brand. Gain actionable tips from industry leaders on finding and retaining talent, your most valuable resource.


Top-notch leaders are the foundation of companies with great workplace cultures. And, companies that are known for their winning culture attract and retain the best talent. Susan Marshall is the author of “How to Grow a Backbone: 10 Strategies for Gaining Power and Influence at Work.” In this interview, she discusses the three elements of backbone and how these leadership traits contribute to and define the workplace culture.