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HR and Marketing Power Partners
By Patricia Nazemetz and Will Ruch
HR and Marketing have transformed themselves into disciplines with a strategic voice. Now it’s time they team up for even greater business performance. HR and Marketing: Power Partners will energize a new relationship based on a shared interest in loyalty and engagement. Power Partners is the brainchild of real-life collaborators Patricia Nazemetz, former CHRO, Xerox Corporation and Will Ruch, CEO of Versant Solutions, a full-service branding and marketing firm. Nazemetz and Ruch joined forces on internal branding that inspired employee loyalty, commitment and 110% effort. Through in-depth interviews with the nation’s top executives, Nazemetz and Ruch share the secrets to HR-Marketing collaboration and the business value it can bring to every organization.
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