Adventure
We bring storytelling to life through place, personality, and purpose. Our work in Adventure Hospitality is built on real experiences, rooted in community, and elevated through strategic brand execution. Below are recent examples of how we’ve helped hospitality and lifestyle-driven organizations grow their voice and visibility.
– Hayley Ruch
Minocqua, Wisconsin
Versant Solutions has supported Minocqua Winter Park (MWP) with brand alignment and digital strategy. Versant Solutions’s Hayley Ruch is a board member, and our team helped lead the redesign and repositioning of the MWP website, focusing on clarity, consistency, and audience engagement. A key step was ensuring all references aligned under the unified name “Minocqua Winter Park (MWP)”.
MWP is a four-season silent sports destination with over 6,500 acres of trails for cross-country skiing, snowshoeing, fat biking, and more. Our content and brand efforts positioned MWP not just as a place to visit, but a lifestyle rooted in the Northwoods’ outdoor heritage.
Screenshot_12-8-2025_144436_
Will Ruch, CEO of Versant Solutions, is a big fan of Minocqua Winter Park, sharing the view from atop Squirrel Hill
Screenshot_12-8-2025_144459_
Milwaukee visitors loving the cross-country ski trails
It was great working with my family to help build the brand and to tell the story of this wonderful guest ranch. My family loves outdoor adventures, so this is a dream come true for all of us. The work that they’ve done has been so helpful.
Kewaskum, Wisconsin
Palomino Pines is a Western-style guest ranch offering trail rides, kids’ camps, sleigh rides, and bed-and-breakfast lodging in the Kettle Moraine region. Under new ownership, Michael and Mari Ruch wanted the brand to reflect clarity, cohesion, and creative media to reflect its authentic yet elevated experience. Versant Solutions supported Palomino Pines with media production and storytelling strategy, and Brand Development, helping to define and promote their unique niche of “Western Wisco.” Through visuals and voice, we positioned them as an adventure destination rooted in tradition and reimagined for a modern audience.
© COPYRIGHT VERSANT 2022-2025. ALL RIGHTS RESERVED.
© COPYRIGHT VERSANT 2019. ALL RIGHTS RESERVED.