journey behind the scenes

As one of the best convenience stores in the country, Kwik Trip has a compelling back story. To increase brand awareness, Versant created behind-the-scenes video stories that feature the faces and voices of some of the company’s most engaging employees and leaders. 

INFLUENCER BRANDING

What If

To build brand awareness around how Kwik Trip employees (who own 40% of the company) ensure a first-rate guest experience, Versant produced original, behind-the-scenes influencer videos, using the real faces and voices of Kwik Trip workers and the family founder. 

…Becomes Wow

Versant’s unique approach to create and distribute high-quality – yet authentic – video content produced exceptional Facebook reach and video views. It also generated positive brand buzz and excitement as viewers were engaged when discovering what makes Kwik Trip a winning company.

Testimonial

“Our work with Versant resulted in over 2.9 million impressions and a 65% view through rate and was so cost effective.”

Mark Meisner

Director of Marketing & Advertising

© COPYRIGHT VERSANT 2019. ALL RIGHTS RESERVED.

© COPYRIGHT VERSANT 2019. ALL RIGHTS RESERVED.