Children's Hospital of Wisconsin

advocate for quality healthcare

Children’s Hospital of Wisconsin was looking for an innovative way to increase brand awareness for its Children’s Advocacy Network, a program with big impact but little visibility.

INFLUENCER BRANDING

What If

To raise the profile of the Children’s Advocacy Network and educate the community on how government policy shapes healthcare, Versant produced five authentic videos of children and their families who have benefited from healthcare advocacy. The video stories also showcase how Children’s Hospital improves the lives of children every day.

…Becomes Wow

The video stories were posted and boosted on social media generating 1 million impressions and an engagement rate of more than 40 percent. The video view rate was two times higher than the benchmark for a successful video on Facebook.