Transforming comfortable to cutting edge

Once a market disruptor, Vonage has transformed from a residential phone company into a B2B provider of enterprise-grade cloud communications software. Vonage needed a cultural make-over from comfortable to cutting edge industry disruptor to reflect its new vision, markets and technology, to retain top talent from domestic and international acquisitions and targeted recruiting campaigns for key functions.


what if

Its new CEO wanted to re-ignite its “disruptor” heritage and transform Vonage into a cloud communications leader.  He and the CHRO needed to get this message to current employees, acquired talent and candidates.

…becomes reality

By combining the authentic, shared experiences that employees value, and the aspirational vision and values from leadership and early adopters, Versant created a dynamic employer brand and company personality that captures the leading edge thinking and behaviors that will propel Vonage to new markets. A communication strategy took the message to market.

Versant Solutions

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where what if becomes wow

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