For many people, Super Bowl Sunday means watching two of the best NFL teams duke it out. For others, it’s all about one thing: watching the best brands duke it out. No matter which camp you’re in, it’s undeniable that Super Bowl commercials have become a popular part of Super Bowl Sunday.

Here’s a look at 10 of the best Super Bowl commercials of all time:

Hyundai: “A Better Super Bowl” (2017)
Hyundai’s commercial featuring our troops was revolutionary because it was actually filmed during the Super Bowl game and then aired immediately after the game ended.





Beyonce: “Formation World Tour” (2016)
Queen B’s Super Bowl commercial announced her world tour…right after she performed the half-time show.  You slay, Bey.





Doritos: “Time Machine” (2014)
A magic carpet ride? Nah, a time machine is better. In this clever spot a man humors a neighborhood kid by taking a ride in his cardboard box time machine. Side note: the whole spot cost $200 to make.





Volkswagen: “The Force” (2011)
“You saw what we did right there?”
​Young Darth, we sure did! This adorable spot features a pint-sized Darth Vader using the force against the Passat.





Snickers: “Hungry Betty White” (2010)
Betty White playing football? This hilarious Snickers spot features Betty White playing football with the guys.  After getting tackled, White takes a bite out of a Snicker’s and transforms back into a normal guy.





Miller High Life: “A Guy Yells High Life”(2009)
This unique advertisement is only one second in length and features a guy yelling “high life!”…yep, that is it. Cheers to our home town beer.





E-Trade: “Talking Baby” (2008)
Think you’re too young to trade? The humorous ad opened with the baby discussing how he may be too young to invest in markets, but how easy E-Trade made it for him. So, so cute.





Budweiser: “Whassup” (2000)
Curious where that annoying “whassuppppp” greeting came from? You have Budweiser’s 2000 Super Bowl commercial to thank.





Pepsi: “Your Cheatin’ Heart” (1996)
We love a good rivalry. A Coke delivery man tries to sneak a Pepsi, pulls one out of the cooler and accidentally sets off an avalanche of cans as “Your Cheatin’ Heart” plays in the background. ​





Wendy’s: “Where’s the Beef?” (1984)
Wendy’s iconic Super Bowl ad featured an old lady demanding more meat from her fast-food hamburger, creating one of Wendy’s signature lines, “where’s the beef?” Soon, “where’s the beef” became a catchphrase and a staple in pop culture.