MCW emergency doc inspired by “ER” and U.S. Navy duty
The hit TV show "ER" and five years as a Navy flight surgeon helped Scott find his place in emergency medicine.
Facebook views: 310,000
Crohn’s disease hits close to home for MCW physician
His Mom had Crohn’s disease. Now Dan gives patients hope with the help of new clinical trials and treatment options.
Facebook views: 161,000
MCW scientist’s health mapping changes lives.
MCW scientist’s health mapping changes lives. By funneling resources where needed most, scientist helps fight cancer in highly segregated areas
Facebook views: 257,000
"We needed a powerful tool to boost social media engagement with audiences who hadn't taken notice before of the benefit that academic medicine delivers to communities. Smart Influencer became our leading social strategy for delivering authentic, human stories about the impact of our doctors, scientists and students. Versant provided us with the quick turnaround and expertise to deliver a portfolio of stories that helped increase our Facebook followers by more than 40% in less than six weeks. Performance completely exceeded our expectations and the videos continue to generate engagement. The partnership provided by Versant was exceptional - they helped us build our social strategy, re-target our content, and they trained our team to take this work forward. They were a great match for our needs, culture and budget."
-Mara Lord, VP Communications, Experience and Brand Strategy, Medical College of Wisconsin