Can you imagine sleeping in an alley?
This is a reality that 1,500 people in Milwaukee are faced with every night. Find out how Pat Dunphy supports Guest House and its quest to get people off the streets and end homelessness.
Facebook views: 100,000
'It was heaven to me'
Four years ago Odell was sleeping on the streets. Today he lives in permanent housing, is married and employed.
Facebook views: 94,000
"As Board Chair of the Guest House, I was looking for a novel, dynamic and cost effective way to bring the Guest House to the attention of the Milwaukee community and key players in the community. I approached Versant and asked for ideas. Will Ruch, urged us to use a revolutionary idea he named the ‘influencer campaign’ With Will’s direction and the very able assistance of Lisa and Betsy, the Guest House put together a series of highest quality video testimonials from “influencers,” an ad campaign, a Facebook presence and a terrific micro website to attract AND track donations attributable to the campaign. Thanks to Versant, Guest House is becoming known for excellence in providing food, shelter, services and a future to homeless. Guest House has gone from unknown to known and respected for what it does.”
-Pat Dunphy, Guest House Board Chair & Attorney
"The timing for the Influencer Campaign couldn’t have been better. Each year the Guest House does its best efforts to raise awareness on the issue of homelessness and the great work the Guest House does to help individuals and families overcome being homeless. Will and the Versant team were extremely easy to work with on this project, that raised are awareness far greater than our original expectations. They are highly skilled and knowledgeable while remaining very understanding on any limitations that may exist on our end. The board and staff couldn’t’ be prouder to be part of an organization that was able to enlist such fine quality community leaders to speak out on our behalf. The proof is in the results. Our year end campaign, intensified by the Influencer Campaign, increased more than 35% from the previous year.”
-Cindy Krahenbuhl, Guest House Executive Director