providing more than a shelter
The Guest House of Milwaukee found it increasingly difficult to tell its story in a competitive nonprofit arena. It needed a novel, cost effective alternative to traditional marketing channels.
Versant launched a social media campaign using key influencers associated with the brand to tell the powerful story of how Guest House combats homelessness and improves the quality of life in Milwaukee. The goal was to increase community awareness of the breadth of services offered at Guest House and increase donations.
The campaign produced exceptional results: A 35% increase in year-end donations, more than 330,000 Facebook video views, a video view rate of 37%, and media coverage on Milwaukee Magazine and Milwaukee Business Journal digital sites. The campaign generated attention from high profile Milwaukee leaders. Because of its success in 2017, it was repeated in 2018 with new influencers, including a top Milwaukee Bucks executive.
“Will and the Versant team help us each year to raise awareness on the issue of homelessness and the great work the Guest House does to help individuals and families overcome being homeless. They are extremely easy to work with and also highly skilled and knowledgeable, while remaining very understanding of any limitations that may exist on our end. We are always extremely pleased with the results. The proof is in the results. Our year end campaign, intensified by the Influencer Campaign, increased more than 35% from the previous year.”