The recent B-to-B Marketer cover exclaims "Fire Up Your Internal Brand Ambassadors!" The article makes the case for how employees can drive revenue and profit as part of a strategic and well-executed brand ambassador strategy. In sum, "In the end, you want employees to live and breathe the brand."
We know how effective the article's key points and take-aways can be, including Northwestern University's research on best practices for integrating employees into strategic marketing activities.
As you review the summary below, I encourage you to consider: How many of these points and practices are in force at your organization? What impact could they have on your organization's growth and profit? Who are your brand ambassadors?
Fire up your brand ambassadors!