It’s always entertaining to watch marketing and advertising at this time of year as organizations jockey for shoppers’ attention. We all notice examples that are truly effective and distinctive.
With that in mind, take a look at the story your organization is telling to current and future customers or talent. Compare it with your competitors’ stories. Does your story stand out in the marketplace? Is it authentic? distinctive? compelling? Does it capture a positive experience? Does it present a clear reason why your target audience should take the next step? Does it create a strong connection?
Take some time to assess how distinctive your organization's story is, and how well it connects with your target audience. Distinction is achieved when organizations:
As 2015 comes to a close, we want to express our appreciation for the partnerships we've had with many of you. We've had the fortune as your agency to help communicate your distinction to customers and prospects, employees and candidates. We thank you and look forward to a great year ahead in 2016.