We all value information that comes from a trusted source. So who’s trusted when it comes to sharing information about your organization’s products or workplace? It turns out that your employees are more valued by their followers than your CEO when it comes to news about your organization.
Hootsuite shares some amazing stats:
When your employees are happy, they want to let others know. With the viral component of social media, they have the potential to let A LOT of people know positive things about your organization. The key metrics are reach, impressions and engagement. Employees can help shape your brand presence and raise its brand and talent profile. It’s all in the ask – connect with your “right fit” talent and encourage them to share posts on what they’re loving about work.
Bottom line: social media is and will continue to be a successful tool for marketing. When your “right fit” employees engage with others about your organization they have the power to shape positive and respected conversation around your brand.