LinkedIn recently released its 5th Global Recruiting Trends report, and the theme is a renewed emphasis on relationships as a critical factor in talent acquisition – and retention.
Relationships build engagement; both happen around a well-defined and distinctive employer brand that captures WHY talent comes to your organization, and WHY they stay.
In line with this, 62% of the LinkedIn survey respondents identify the employer brand as a top priority for their organization, and 59% say they plan to invest more in their employer brand in 2016. They’re also partnering with marketing to assure employer brand excellence.
Versant knows that a successful employer brand will:
Take some time to evaluate how well your organization captures and positions itself to the talent market and to your employees.