The B-word: branding... It defines and positions your organization to your market. And now it's a must-have for establishing your organization as a destination for talent. Just like your customer brand, your employer brand requires careful development, leadership presence to promote and champion the brand, and ongoing, active brand management to assure authenticity and advantage - especially with the transparency of social media.
Take a fresh look at your employer brand to see what message it sends to your employees and to future talent, and how it creates distinction with customers.
So… how strong is the "B-word" in your organization?