Why is everyone talking about Clint Eastwood’s The 15:17 to Paris? Because the three men who star in it are the real-life heroes of the Paris train attack. Eastwood is disrupting Hollywood with his casting, and the film is getting much more attention than the standard movie hype. In a recent USA TODAY article, Eastwood explains that people want to see the "real deal," not actors or movie stars.
The "real deal" is also important for many of our clients. We all see companies using customers to help promote their products or services. We’re now seeing that authenticity extended by using real employees to communicate with talent. It’s what Versant calls Branding from the Inside Out. It brings legitimacy to your message and it’s the "real deal."
Here’s the 15:17 to Paris movie trailer...we'd love to hear what you think.