Why is everyone talking about Clint Eastwood’s The 15:17 to Paris? Because the three men who star in it are the real-life heroes of the Paris train attack. Eastwood is disrupting Hollywood with his casting, and the film is getting much more attention than the standard movie hype. In a recent USA TODAY article, Eastwood explains that people want to see the "real deal," not actors or movie stars.
The "real deal" is also important for many of our clients. We all see companies using customers to help promote their products or services. We’re now seeing that authenticity extended by using real employees to communicate with talent. It’s what Versant calls Branding from the Inside Out. It brings legitimacy to your message and it’s the "real deal."
Here’s the 15:17 to Paris movie trailer...we'd love to hear what you think.
For many people, Super Bowl Sunday means watching two of the best NFL teams duke it out. For others, it's all about one thing: watching the best brands duke it out. No matter which camp you're in, it's undeniable that Super Bowl commercials have become a popular part of Super Bowl Sunday.
Here’s a look at 10 of the best Super Bowl commercials of all time:
In this season of thanks we have many things to be grateful for – and one of them is our wonderful clients and vendor partners.
Yesterday's ACG WI Growth, Leadership and Human Capital Conference was a huge success. We were fortunate to hear from three wonderful speakers: General Stan McChrystal (Former Commander of U.S. and International Forces in Afghanistan), Kyle Maynard (bestselling author and first quadruple amputee to summit Mount Kilimanjaro) and April Dunn (SVP, CMO at ManpowerGroup). Each brought unique insights on leadership, corporate growth and talent development. Versant is glad to be a part of ACG WI as we continue to grow the event.
We had a great time celebrating the amazing work of the Neighborhood House of Milwaukee at last night's 27th Annual Harvest of Hope Gala.
Thank you to everyone who came out for our blood drive today! We are proud to report that we surpassed our donation goal. Big thanks to the BloodCenter of WI for all of your help.
Manufacturing month is WI in nearing an end, but our client, Milwaukee Composites, Inc. is just getting started. Milwaukee Composites runs under the radar locally, but they are the leading manufacturer of flooring and doors for mass transit vehicles used around the world since 1997 & are donating all the floors to the Milwaukee Streetcar. Yes, you heard us right - donating! For more information on Milwaukee Composites & their donation to the Milwaukee Streetcar, check out the microsite & video we made for the streetcar project: milwstreetcarfloors.com
Versant was happy to support the Women's Fund of Greater Milwaukee Title IX 45th Anniversary luncheon. Thank you to Donna Orender of Generation W, Inc. for your inspiration keynote speech.
If you missed our recent webinar with The Novo Group, check it out here:
Calling all marketing and HR professionals! Do your candidates know your story?
Register for our webinar with the Novo Group to find out just how easy it is to create your organization's Employer Value Proposition (EVP) and how it can set you apart from your competition in the war for talent. Register today: http://bit.ly/2vsqP4Q
ALSO: The first ten registrants to send questions in advance will receive a signed copy of Will Ruch's book, HR and Marketing POWER PARTNERS.
Versant was happy to participate in the Cream City 5K this weekend. Although it was a very cold day, we were happy to come out to Greenfield Park to help raise awareness and support for organ, tissue and eye donation.
GREAT THINGS HAPPEN WHEN YOU HAVE THE TALENT YOU WANT.
Learn the winning practices that attract and keep talent by registering for a 5 session interactive boot-camp, hosted by the Milwaukee Business Journal.
Biweekly 1-hour sessions begin April 5, 2017.
Led by Will Ruch, CEO of Versant, co-author of Power Partners, and workplace brand expert.
Cost: $500/person for the 5 session series. Includes lunch and a copy of the book, Power Partners.
While many of us were voting on November 8th, the US Labor Department released its monthly workforce statistics. Of note, the number of workers quitting jobs hit a 15-year high, and there were only 1.4 unemployed workers per job opening (a 2 to 1 ratio is "healthy").
Over the past few months, I've spoken at six conferences on workplace branding and how to effectively compete for talent in an increasingly tight labor market - both retaining good employees and attracting good talent. In each case we surveyed the audiences (private equity leaders, C-level business leaders, professional service associations and staffing services businesses) to get their anonymous feedback on how their organization is positioned with talent.
Key findings include:
As you prepare for 2017, think about how competitive your organization is with talent, and how employees and candidates see the value proposition of working for your organization.
It's an ongoing journey, but in the end make sure the talent you need votes to come - and to stay.
Last night's event for the Neighborhood House of Milwaukee's 26 Annual Gala, Harvest of Hope, was a great time. Thank you for allowing Versant to be apart of the celebration! We were proud to sponsor a table.
Versant had a great time at yesterday's ACG WI Growth, Leadership and Human Capital Conference. Will Ruch, this year's co-chair, introduced Sue Quackenbush, CHRO of Vonage (and Versant client). Other presenters included keynote Marshall Goldsmith, Executive Coach and renowned expert on business leadership, and Andrew Fastow, former CFO of Enron.
This year was another great event and we can't wait for 2017!
Congratulations to Versant's Lindsay Ruch on her membership to Young Association for Corporate Growth - Wisconsin (YACG).
Versant and Inside Media Partners launched an exciting social media campaign for JCPenney. This is the first of three campaigns for JCPenny's Belle + Sky line. Be sure to check out the behind-the-scenes videos with one of our fashion bloggers.
We all value information that comes from a trusted source. So who’s trusted when it comes to sharing information about your organization’s products or workplace? It turns out that your employees are more valued by their followers than your CEO when it comes to news about your organization.
Hootsuite shares some amazing stats:
When your employees are happy, they want to let others know. With the viral component of social media, they have the potential to let A LOT of people know positive things about your organization. The key metrics are reach, impressions and engagement. Employees can help shape your brand presence and raise its brand and talent profile. It’s all in the ask – connect with your “right fit” talent and encourage them to share posts on what they’re loving about work.
Bottom line: social media is and will continue to be a successful tool for marketing. When your “right fit” employees engage with others about your organization they have the power to shape positive and respected conversation around your brand.
Exciting things coming soon! Check out these behind-the-scenes pictures from JCPenney's design studio in NYC, where Versant & Inside Media Partners are shooting videos with popular fashion blogger Brie Bemis of Sophistifunk. Stay tuned next month for more!
The talent market continues to be a tight, competitive "candidate's market," challenging many organizations and demanding the attention of the entire C-suite. It's also capturing the attention of CPAs because of the impact talent shortages have on the bottom line - including in their industry. My recent keynote address to the Wisconsin Institute of Certified Public Accountants (WICPA) outlined the challenges, and presented a strategy and 6 key steps to help you position your organization successfully.
Some striking statistics from our e-survey of the audience:
The WICPA features the learning from my keynote in their latest The Bottom Line issue.
We all want to be team players, and know that taking on new challenges is a great way to be recognized.
But many of us say "Yes" when we should say "No." Susan Quackenbush, long-time Versant client and Chief Human Resources Officer at Vonage, explains in her Fortunearticle that saying "No" can actually mean saying "Yes" to staying focused on your priorities and maintaining good relationships with colleagues.
She boils it down to a straightforward, three-step approach to honestly assessing your current workload and, if needed, declining the request for help. It's all about maintaining balance, setting boundaries and keeping an open dialogue.
We think you’ll find her insights interesting and helpful. Click here to read the article.
We had a great time at the UWM Lubar School of Business 50th anniversary gala last Friday being able to view the videos Versant created for the anniversary! Check out the videos here.
Recently shared Top Workplace* survey data of some 70,000 employees identified the following as the top three factors that keep these employees engaged and retained:
Below is the piece we've created to launch a new program, Destination Workplace, in partnership with the Journal Sentinel / Gannett.
Destination Workplace will help organizations become destinations for talent. Exciting and timely.
We had a great time Saturday night at Milwaukee Repertory Theater's world premiere of American Song, followed by the guest response given by our friend, client, and community leader Pat Dunphy of Cannon & Dunphy, S.C.