That was our challenge with Medical Diagnostic Imaging (MDI), one of Southeastern Wisconsin’s largest outpatient diagnostic imaging centers.
To tackle this challenge, Versant helped identify and define why current and prospective patients should choose MDI over their competitors through Versant’s proprietary qualitative research approach called QuickPulse. Our findings showed that MDI's distinctive advantage is its' services allow for the patient to be in control of their healthcare costs. Current patients reported that they selected MDI over a hospital because they received the same quality services for a fraction of the cost. As such, Versant created a patient-focused marketing campaign, including a tagline "ASK 4 MDI" which encouraged patients to ask their doctors for MDI when imaging services were ordered.
what if? becomes WOW
Post the launch of "ASK4MDI" MDI saw an increase in inquiry phone call volume, website visits and patient visits.