Kwik Trip: Influencer Marketing 

what if...

 ...a well-known convenience store wanted to showcase their brand and unique product offerings through the use of social media influencers?

what if? becomes reality

 Versant produced original, behind-the-scenes influencer videos using the real faces and voices of Kwik Trip co-workers and family founders. Kwik Trip is known for providing their guests with excellent service, fresh foods and low prices at their 500+ stores throughout Wisconsin, Iowa and Minnesota. However, what goes on behind the scenes is relatively unknown. 

Versant partnered with Kwik Trip to help tell the stories of those individuals who help Kwik Trip provide excellent products and service on a daily basis. ​​​

what if? becomes WOW

​Versant’s unique approach, to create and distribute relevant and engaging content for Kwik Trip, produced strong results on Facebook and generated positive buzz and excitement around the Kwik Trip brand and the behind-the-scenes operations.