CG Schmidt: Recruitment Marketing
… your company needed to showcase your work environment and culture in order to recruit the right-fit employees?
what if? becomes reality
That was the challenge for CG Schmidt, one of Milwaukee's largest construction management and general contracting firms. Through our research we learned that CG Schmidt's work environment and culture is driven by their core value of caring. This value was lived out daily by CG Schmidt employees and leadership, but was relatively unknown to those outside of the company.
Versant helped bring their culture and values to life through a series of six web videos and employee photography testimonials.
what if? becomes WOW
CG Schmidt now has a video library, anchoring their careers page, which showcases the culture and work experience of CG Schmidt. These videos helped raise the firm's profile and created a compelling connection with right-fit candidates.