by Doug Winegardner | May 3, 2019 | Influencer Marketing
Every non-profit organization that depends on private individual or corporate philanthropy is looking for new and more effective ways of tapping their donor network. Old techniques – direct mail solicitation letters, telemarketing, – don’t have the impact they...
by Doug Winegardner | Apr 11, 2019 | Employer Branding
The Wisconsin worker shortage has been brewing for years as the economy expands and a growing number of baby boomers retire—you’re probably seeing the impact now. You know that having the right employees with the appropriate skill sets is critical to success....
by Doug Winegardner | Mar 22, 2019 | Employer Branding
Who are the best ambassadors for your business and what makes it unique? Your own people, of course. In a competitive landscape, the talent and authenticity of your employees makes your company stand out. They are the most compelling ‘Influencers’ you can find to...
by Doug Winegardner | Feb 3, 2019 | Influencer Marketing
Who are the most effective Influencers for your company in the social media sphere: The CEO or celebrity endorser who brings vision and attention to the cause or company? Or the hard-working internal employees who are closest to the work, and who speak from experience...
by Doug Winegardner | Jan 10, 2019 | Influencer Marketing
As the influencer marketing market grows exponentially – exceeding $5 billion by 2023 according to one consulting firm – ensuring your efforts stand out in a crowded field is always an enormous hurdle. More content. More messages. Ever-greater competition to reach a...
