Need

Thomson Reuters provides information to businesses and professionals around the world. As part of their Employer Branding program, they wanted to engage employees to share how they “make it happen” every day through the lens of the company’s employee value proposition: “What You Do Matters. Winning As One. Pushing Global Boundaries.”

They needed a way to engage their 50,000+ employees and encourage them to share their stories with fellow employees around the world.

Solution

• Develop, implement and monitor a microsite that allowed employees to share their personal stories that delivered on the organization’s promise and bring their employee value proposition to life. The site allowed submissions of text, images and videos.
• In order to increase awareness of the site internally, a contest was developed to share and discuss stories. Employees could “like,” share and comment on their favorite stories. The author of the story with the most likes in each category won a tablet computer.

Results

• In the 28 days of the 2011 contest, the Share Your Story site was visited 47,447 times.
• Almost 150 employees submitted stories and shared their experiences from peer to peer around the world, recognizing, inspiring and engaging their colleagues.
• Stories were submitted from Europe, North America, South America, Asia and the Middle East, truly engaging employees from all corners of the Thomson Reuters organization.