Vonage: Employee Benefits
…A company completed several acquisitions within in a year and a half, dramatically expanding the number of employees and their diversity, and needed an employee benefits communication campaign that met their needs?
What If? Becomes Reality
That was the situation Vonage faced for its 2017 Employee Benefits annual campaign.
Versant’s strategy was to create “buzz” among employees about the benefits campaign, and drive them to Vonage’s new, full-service benefits portal where they could learn more about their benefit options. A Versant creative tagline “Your Way to Well” provided the campaign foundation for a Benefits Guide, summary of benefits, post card, easel display, webinar presentation explaining the new benefits, and employee communication emails throughout Open Enrollment. Versant also worked with Vonage’s HR and IT team to ensure the tagline, messaging, and design was consistent on Vonage’s intranet and new portal.
What If? Becomes Wow!
The 2017 Employee Benefits was a success.