Opportunity
- Build awareness for a global corporation’s organizational development services to nearly 800 affiliate company representatives around the world.
- Expand distance learning through user-friendly, interactive technology that is accessible at users’ convenience.
- Drive traffic to corporate intranet site for further education and access to additional organizational development services.
- Showcase success practices and encourage ongoing dialogue between company leaders.
Solution
- Develop communication targeted to promote organizational development best practices.
- Create interactive platform that allows for cost-effective communication using multimedia, distributed through email.
- Segment the audience groups to communicate relevant messages based upon users’ past experience with service.
- Promote objective presentation of best practices through investigative news approach using renowned news correspondent.
- Build secure interface and drive traffic to corporate Intranet site.
- Track activity for ongoing improvements, ongoing dialogue and follow-up actions.
Results
- Measurable tracking by user segments, including data on emails delivered, opened, click-thru rates to video, length of viewing, as well as click-thru to corporate Intranet.
- Increase traffic to corporate Intranet site and contact with leadership representatives.
- New, preferred channel of communication with targeted audience segments.
- Increase awareness of organizational development services among senior corporate executives.
Other Applications
- Corporate communications/executive communications
- Sales force training and development
- New product introduction or service enhancement
- Compliance required actions and confirmation
- Employee recruitment and new hire training
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