University of Wisconsin-Milwaukee, Lubar School of Business: "Game On" Video Campaign
…A large state University wanted to increase awareness and enrollment?
What If? Becomes Reality
That was our challenge for University of Wisconsin-Milwaukee’s Lubar School of Business.
Versant responded to the challenge using our Branding from the Inside Out approach to bring to life the faces and voices of Lubar School stakeholders – the Dean, the faculty, students and corporate partners (Baird, Rockwell and others). Versant captures interviews and b-roll of students, faculty and business partners and produced 26 web-based short videos. The content of the videos showcased the overall Lubar School of Business experience, areas of the business school (e.g. supply chain management), graduate programs (e.g. the EMBA, MSM), and testimonial-style interviews, both on-site at the Lubar School and in business environments.
The extensive "Game on" video library has been distributed through multiple channels that leverage the UWM and Lubar School websites, internal and external events and social media to increase the videos' reach and impact on enrollment and on faculty recruiting and retention.
What If? Becomes Wow!
Since the video launch, UWM has successfully increased student enrollment and faculty recruiting and retention within the Lubar School of Business.
"The recent video work Versant led for Lubar School has been very well received. They worked closely with our team, brought real stories to life from our students, faculty and leaders. They stayed on budget and on time. They are a real partner." — Tom Luljak, Vice Chancellor, University of Wisconsin-Milwaukee