…a jewelry retailed needed to unify your organization and create one culture across an international patchwork of companies, each with its own strong culture and identity?
what if? becomes reality
That was the challenge presented to Versant by Signet Jewelers, the world's largest retailer of diamond jewelry and parent company of market leading brands such as Kay, Zales, and Jared, as well as a host of strong regional brands.
Working closely with HR leadership and stakeholders across Signet, we began our Discovery process with feedback sessions conducted at multiple locations, leadership interviews and an extensive e-survey. We captured the “voice” of the organization and identified the unique combination of work experiences that attract, engage and retain team members across Signet. From that foundation, we created a unifying talent brand and logo that positions Signet to current talent and candidates, as well as a multi-media campaign and messaging to introduce and raise the profile of the Signet workplace experience internally and externally.
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what if? becomes WOW
"Working with Versant was a fantastic experience. They partnered closely with us in conducting research and then developing and delivering an employer brand that truly reflects our Company and Team Members. The employer brand, messaging and creative material are now integrated in all facets of our business." – Steve Becker, Chief Human Resource Officer, Signet Jewelers
(Due to the proprietary nature of this Employer Brand work samples cannot be shown.)