Activating the Employer Brand

Published in Talent Management

This white paper describes how VersantWorks develops highly-leveraged employer brands that transform an organization into an employer of choice, where employees embody the brand and carry it through the entire employment experience.

Download this file: Employer Branding

Launching Your Campus Recruitment Marketing Plan

Published in Talent Management

This white paper describes VersantWorks’ approach to developing a campus recruitment marketing strategy that resonates with campus talent and leverages a clear understanding of who best-fit candidates are and what an employer’s image is – or is not – on campus.

Download this file: Campus Recruitment

Connecting to a Changing Workforce

Published in Talent Management

This white paper describes how VersantWorks creates communication solutions that help an employer manage a multigenerational workforce by increasing awareness and understanding of each generation and the common experiences that connect its members.

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Employee Research: Who Are You Talking To?

Published in Talent Management

This white paper describes how VersantWorks leverages employee research as a key starting point in developing effective internal communications, recruitment marketing and employer branding strategies that are focused, engaging and relevant.

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Facility Branding: It Turns Out That Walls Can Talk.

Published in Branding and Marketing, Talent Management

This white paper describes how Versant’s expertise in facility branding helps a business bring its mission, vision and values to life through the design and organization of space, creating an indelible first impression for customers, employees and prospective hires.

Download this file: Facility Branding