Published in Branding and Marketing
This case study describes how Strategic Healthcare Programs (SHP) partnered with Versant to increase brand awareness and differentiate itself from the competition by developing a marketing campaign that clearly and consistently presented the strengths of SHP and the customer experience they offer.
Download this file: SHP Case Study Published in Branding and Marketing
This case study describes how Versant helped Pediatric Diagnostic Imaging, S.C. (PDI) define and build their new brand in the marketplace through research and the development of an integrated marketing communications plan which also included creating a new Web site and marketing collateral.
Download this file: PDI Case Study Published in Branding and Marketing
This case study describes how Versant helped Anodyne Therapy, LLC develop their strategy to increase their penetration of the home health market. We utilized qualitative research to guide the development of a brand launch strategy including the introduction of a new Web site, targeted collateral, advertising and a trade show booth.
Download this file: Anodyne Case Study Published in Branding and Marketing
This case study describes how Versant and a diverse group of communication partners worked closely with the Wisconsin Department of Transportation and the Milwaukee Transportation Partners to lead comprehensive communication and community outreach efforts during the four-year reconstruction of the Marquette Interchange in downtown Milwaukee, WI.
Download this file: MIP Case Study Published in Branding and Marketing, Interactive
This case study describes how Fairway Market, a New York area grocery chain, partnered with Versant to develop a fresh brand look along with a new microsite to bring the Fairway Market brand to life through video webisodes and other interactive features.
Download this file: Fairway Market Case Study Published in Branding and Marketing
This case study describes how HomMed partnered with Versant for strategic brand development and marketing that contributed to HomMed’s fast-paced growth and purchase by Honeywell, an international company with a growing presence in home health care.
Download this file: HomMed Case Study Published in Branding and Marketing, Talent Management
This white paper describes how Versant’s expertise in facility branding helps a business bring its mission, vision and values to life through the design and organization of space, creating an indelible first impression for customers, employees and prospective hires.
Download this file: Facility Branding Published in Branding and Marketing
This white paper describes how Versant maximizes an investment in research to segment customer audiences and build comprehensive marketing campaigns that are relevant, persuasive and focused to target customer segments.
Download this file: Customer Research Published in Branding and Marketing
This white paper describes Versant’s approach to developing consumer branding strategies and marketing deliverables that differentiate brands in the marketplace, build consumer loyalty and drive positive financial results.
Download this file: Consumer Loyalty