Published in Branding and Marketing
This case study describes how Strategic Healthcare Programs (SHP) partnered with Versant to increase brand awareness and differentiate itself from the competition by developing a marketing campaign that clearly and consistently presented the strengths of SHP and the customer experience they offer.
Download this file: SHP Case Study Published in Branding and Marketing
This case study describes how Versant helped Pediatric Diagnostic Imaging, S.C. (PDI) define and build their new brand in the marketplace through research and the development of an integrated marketing communications plan which also included creating a new Web site and marketing collateral.
Download this file: PDI Case Study Published in Branding and Marketing
This case study describes how Versant helped Anodyne Therapy, LLC develop their strategy to increase their penetration of the home health market. We utilized qualitative research to guide the development of a brand launch strategy including the introduction of a new Web site, targeted collateral, advertising and a trade show booth.
Download this file: Anodyne Case Study Published in Branding and Marketing
This case study describes how Versant and a diverse group of communication partners worked closely with the Wisconsin Department of Transportation and the Milwaukee Transportation Partners to lead comprehensive communication and community outreach efforts during the four-year reconstruction of the Marquette Interchange in downtown Milwaukee, WI.
Download this file: MIP Case Study Published in Branding and Marketing, Interactive
This case study describes how Fairway Market, a New York area grocery chain, partnered with Versant to develop a fresh brand look along with a new microsite to bring the Fairway Market brand to life through video webisodes and other interactive features.
Download this file: Fairway Market Case Study Published in Organizational Change
This case study describes how VersantWorks developed a series of video vignettes featuring HR and corporate leaders aimed to engage and inspire their HR community as the company moved forward with transforming their culture and connecting across business units.
Download this file: Have a Conversation Published in Organizational Change
This case study describes how VersantWorks partnered with an HR leadership team to transform two routine quarterly HR meetings into unique, face-to-face communication experiences focused on building dialogue and understanding to connect the HR community.
Download this file: Going Beyond the Expected Published in Organizational Change
This case study describes how VersantWorks crafted communications that clarified an organizational change and created an online learning tool to provide 24/7 access to information for employees in multiple time zones.
Download this file: Change Communication Published in Organizational Change
This case study describes how VersantWorks helped transform an entire IS organization from a back-office support function to a strategic business partner by developing a distinctive identity for the new IS business strategy and communications that positioned the identity as a visual rallying point for impactful communications.
Download this file: Aligning Employees to New Expectations Published in Organizational Change
This case study describes how VersantWorks helped a global HR community transform its culture and connect across business units by developing strategic communications, identifying a new future workforce strategy, and leveraging key messaging and HR communication channels.
Download this file: This Is the Team. This Is the Time Published in Talent Management
This white paper describes how VersantWorks develops highly-leveraged employer brands that transform an organization into an employer of choice, where employees embody the brand and carry it through the entire employment experience.
Download this file: Employer Branding Published in Talent Management
This white paper describes VersantWorks’ approach to developing a campus recruitment marketing strategy that resonates with campus talent and leverages a clear understanding of who best-fit candidates are and what an employer’s image is – or is not – on campus.
Download this file: Campus Recruitment Published in Talent Management
This white paper describes how VersantWorks creates communication solutions that help an employer manage a multigenerational workforce by increasing awareness and understanding of each generation and the common experiences that connect its members.
Download this file: Connecting to a Changing Workforce Published in Branding and Marketing
This case study describes how HomMed partnered with Versant for strategic brand development and marketing that contributed to HomMed’s fast-paced growth and purchase by Honeywell, an international company with a growing presence in home health care.
Download this file: HomMed Case Study Published in Talent Management
This white paper describes how VersantWorks leverages employee research as a key starting point in developing effective internal communications, recruitment marketing and employer branding strategies that are focused, engaging and relevant.
Download this file: Employee Research Published in Branding and Marketing, Talent Management
This white paper describes how Versant’s expertise in facility branding helps a business bring its mission, vision and values to life through the design and organization of space, creating an indelible first impression for customers, employees and prospective hires.
Download this file: Facility Branding Published in Branding and Marketing
This white paper describes how Versant maximizes an investment in research to segment customer audiences and build comprehensive marketing campaigns that are relevant, persuasive and focused to target customer segments.
Download this file: Customer Research Published in Branding and Marketing
This white paper describes Versant’s approach to developing consumer branding strategies and marketing deliverables that differentiate brands in the marketplace, build consumer loyalty and drive positive financial results.
Download this file: Consumer Loyalty