Don’t Take My Word for It

Published by Will Ruch in CEO Blog, Interactive, Versant News on 4/27/2009

Social media and technology are accelerating the pace of conversation, and everyone is talking about everyone else more than ever before. This matters to you as a business person because there are likely conversations going on right now that are influencing your company’s brand and the relationship someone might want to build with it. You can’t control it, but you can influence it. By remaining authentic and transparent in everything you do, you can be genuine in your approach and invite your brand ambassadors to help share your story as well.

At Versant, we rebuilt our Web site to be a communications hub of sorts, to share what we do and what we are about, and also provide ongoing learning that we hope will help our clients and others.

Our new site is designed to be a reflection of who we are and how we’ve built this company. It showcases our work, yes. But it also lets you know what it’s like to work with us and how we create communications that connect. And because we believe strongly in what we have to offer, and the importance of transparency, we’ve even included how we do what we do. That might be gutsy for some firms to do, but at Versant, that’s how we do business.

But don’t take my word for it. After all, I can talk nonstop about our work and our great team. Our new site also lets our customers tell our story. On the site are both written and video testimonials from many of our clients and I encourage you to look at these. Let me know what you think. After all, it’s your opinion that counts, not mine.

Web site development

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