The Power of Partnership

Co-written by Patricia Nazemetz, former CHRO, Xerox Corporation and Will Ruch, CEO of Versant, HR and Marketing: Power Partners focuses on the critical nature of internal branding to inspire employee loyalty, commitment and 100% effort.

Through in-depth interviews with the nation’s top executives, Nazemetz and Ruch share the secrets to HR-Marketing collaboration and the business value it can bring to every organization. It’s a must-read for marketing executives and corporate leaders who recognize that talent is what ultimately fuels business success.

An alliance between HR and Marketing is a compelling new concept. The same brand that sells the product can be an effective talent magnet. And employees who understand the power of the brand can become ambassadors.
— - Anne M. Mulcahy, former Chairman and CEO, Xerox Corporation