The B-word: branding... It defines and positions your organization to your market. And now it's a must-have for establishing your organization as a destination for talent. Just like your customer brand, your employer brand requires careful development, leadership presence to promote and champion the brand, and ongoing, active brand management to assure authenticity and advantage - especially with the transparency of social media.
Take a fresh look at your employer brand to see what message it sends to your employees and to future talent, and how it creates distinction with customers.
So… how strong is the "B-word" in your organization?
Exciting news! As of May 1, 2015 we are packing up and moving to the Milwaukee's fast growing Third Ward. Our new address will be: 316 N. Milwaukee St, Suite 280, Milwaukee, WI 53202. This week will be a bit hectic - but we are excited and almost there.
We will have new direct phone numbers; see below for some the new leadership's numbers.
Will Ruch, CEO & Lead Strategist: 414-436-3100
Tod Kinunen, Controller: 414-436-3101
Georgia Mavrinac, Strategy Director : 414-436-3102
Chuck Hardinger, Creative Director: 414-436-3103
Lindsay Ruch, Project Management Director: 414-436-3106
Finding the “right fit” talent and bringing them on board is getting more challenging. Why now? Millennials have a different view of the work experience – it’s about the ROI. So, successfully recruiting and retaining them is about making the right connections.
We asked one of our CHRO clients to share his thoughts in this short video clip, “The Give and the Get.” We think you’ll find his insights on the employee as an investor in your company very interesting.
To position their value proposition effectively, many organizations are taking a fresh look at how they connect with the talent market and with their current employees.
As you prepare for the most dynamic domestic recruiting environment in the past seven years (Manpower Employment Outlook Survey), here are two key recommended actions for shaping your 2015 talent recruiting and retention strategies.
It's a brand new year - try these ideas. We think you'll like what happens!
“Job seekers, at least the good ones, have options and they know it.”
Knowing your interest in top talent, I’m pleased to share this cover article featuring recruiting insights from Manpower, Versant and others that was published yesterday.
Over the past decade, we’ve created competitive advantage for regional, national and global firms including Kohl’s, Lincoln Financial, Thomson Reuters, Xerox and Associated Bank by leveraging strategic branding, marketing and communications to connect them with talent. The dynamic economy and talent shortages ahead will require even greater focus by HR leaders to talent strategy, to the creation of compelling value propositions for employees, and to robust communication to align employees.
To that end, we’d be very interested in your feedback on the article, and your thoughts on the key challenges facing leaders such as yourself who are charged with recruiting, engaging and retaining talent.