More than you might think.

This is a story of two websites, mooreoil.com and studyofwork.com – spaces built for very different purposes, radically different audiences. But, these two sites have important features in common: a great content strategy and strategic, deliberate use of video to deliver a compelling experience.

I explain why “Content is King” a bit more in my video blog below. Take a look, check out mooreoil.com and studyofwork.com, and then let me know what you think.