In the spirit of this holiday season, JCPenney recently released a viral campaign that is making headlines everywhere. The fun theme stems from the commonly-held notion that a guy’s “wrong-doing” will result in him being sent to the doghouse. Of course this has always been one of the standard male jokes, especially during this time of year with gift-giving. Nevertheless, apparently the key to getting out of the doghouse, at least in JCPenney’s eyes, is to simply buy affordable diamond gifts that they provide.

Currently, the “Beware of the Doghouse” campaign is utilizing traditional media such as print, but also heavily reaching the online crowd through online banners, blogging and other digital efforts. Interestingly enough, they have also connected to consumers through a Facebook application that provides the ability to interact with friends and share stories.

To check out the site, visit www.bewareofthedoghouse.com where you can watch an entertaining video and place your own friends or significant other in the “doghouse”.