Because for half your customers, it’s the FIRST impression they’ll have of your brand.

In the past, websites were considered an experiment: let’s put one up and see what happens. Today, though, your website is one of the first impressions customers have of your brand, so experimentation won’t do. Just as you maintain your facilities and product/service offerings for your customers, you need to maintain your website.

 In my video blog below I explain why.