Why You Need to Stop Thinking of Mobile as 'Phase 2' Posted by: Jackie Hills in Interactive October 20, 2011 By 2013, PCs will need to accept the inevitable: they have been replaced with the shinier, prettier, easier, more portable smartphone. Analysts predict that - in only two years - the number of smartphones will exceed total desktop and laptop computers in the United States. Even now, smartphones have shouldered their way to the front of the crowd and are refusing to be denied. Read the full article
Five Things I Hated About Agencies Posted by: Jackie Hills in Marketing, Interactive April 13, 2011 I spent the past 10 years of my career at Kohl’s Department Store, and during those years, I worked with a lot of agencies, marketing communications firms, “partners.” Many were remarkable. Others, not so much. Read the full article
Why Do You Need to Invest in a Website? Posted by: Jackie Hills in Interactive April 01, 2011 In the past, websites were considered an experiment: let’s put one up and see what happens. Today, though, your website is one of the first impressions customers have of your brand, so experimentation won’t do. Read the full article
What Do an Oil Distributor and a University Have in Common? Posted by: Jackie Hills in Marketing, Versant News, Interactive March 16, 2011 This is a story of two websites, mooreoil.com and studyofwork.com Read the full article