Your Brand: Where Perception Meets Reality Posted by: Jason Schultz in Marketing, Branding October 13, 2010 Whether accurate or not, the conversations in the marketplace are forming the overall perceptions of your organization’s brand. Read the full article
Your Digital Reputation – Where Personal Meets Professional Posted by: Erin Cleary in Branding July 27, 2010 But the question that is on both the minds of people and the organizations they work for – where are the boundaries between personal and professional? How does the information shared define the person as an individual, as part of a greater community, or as part of the organization they work for or contribute to? Read the full article
Versant Recognized for Health Care Communications Posted by: Erin Cleary in Marketing, Versant News, Branding May 06, 2010 Versant has a history of excellence in health care communications. The Medingo Solo Demo Kit was awarded the 2010 Gold Aster award, honoring excellence in medical marketing. Read the full article
Social Media - Back To The Basics Posted by: Jason Schultz in Marketing, Branding March 23, 2010 As businesses engage in social media, they run the risk of forgetting about the fundamentals of building relationships through effective marketing communications. Is there too much emphasis on message frequency and constant banter and not enough of a focus on the foundational building blocks that got us here? Read the full article
Your Brand Is What Your Customers Say It Is Posted by: Will Ruch in CEO Blog, Marketing, Branding February 19, 2010 It’s exciting to be part of a multimedia campaign that impacts both internal and external stakeholders. A campaign that is relevant and moves product. A campaign that is all about the customer. Read the full article