A healthy workplace leads to a healthy bottom line.

Creating a healthy workplace doesn’t happen overnight, it’s an ongoing process. As our business evolves and the needs of our associates change, so must our practices.

Several years ago we began implementing healthy workplace practices at Versant. Since then associate productivity has increased 36 percent and 91 percent of associates said they are inclined to stay with the company. And that has translated to increased profitability because not only are our associates more productive, they are more focused on our clients.

When employees understand and are aligned with company goals they tend to be more engaged in their work, more productive, and more focused to customers. And these employees are your competitive advantage in today’s service/experience economy.

A communication strategy built on a strong and cohesive identity can help the organization with talent retention and recruiting, as well as with improved employee satisfaction and productivity.

Just as an organization’s consumer brand defines and positions it in the market place, its internal identity, often referred to as the employer brand, defines and positions the organization in the talent market. And when the two work together, you have a powerful competitive advantage and an opportunity to drive growth and profitability for your organization.

Versant was recently awarded the National Psychologically Healthy Workplace award from the American Psychological Association.