Why We Work Together

Major road construction projects can be frustrating to say the least. In order to inform the public about significant projects before they get started and to keep them informed of changes throughout, the Wisconsin Department of Transportation has turned to Versant to make the communication a smooth ride.

more about our Versant practice area

What We Do

• Radio
• TV
• Print
• Outdoor
• Brochures/Get-Around-Guide
• Media planning and buying

See the work

Worth Noting

The rebuilding of the Marquette Interchange in Milwaukee was the largest road construction project to date the state had ever done. People predicted the worst. Versant used a variety of marketing tools to encourage people to change their approach but not their destination. People listened, traffic kept moving and the project finished ahead of schedule and under budget. Most importantly, effective communication kept downtown Milwaukee “Open for Business.”