Why We Work Together
Get on board – that’s the simple message that Versant has found innovative ways to say throughout our 30 year history with the Milwaukee County Transit System (MCTS). Keeping people informed, promoting public transportation and a focus to increasing ridership has been the driving force of this relationship.
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What We Do
Whether it’s through mass media, designing the new bus exterior, or development of the company’s web site, Versant works with MCTS in a variety of ways:
- Radio
- TV
- Print
- Outdoor
- Website design
- Website hosting
- Design
- Online ads
- Direct mail
- Media planning and buying
See our new bus design
Worth Noting
In fall of 2008, the Milwaukee County Transit System faced cuts in services and rider safety issues, and was making the news for the wrong reasons. Versant proposed making a strong statement about the fundamental value that public transit provides to the community. The “Vital to the Community. Vital to You.” campaign was created and the result was a strong show of support for a vital service.